Sxswi panel: digital vs print: storyboard to digital delivery

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    All right. Settled in, austin sheraton. #sxsw2012 digital vs print storyboard panel. #webmission #wet #rainyday
    Fri, Mar 09 2012 08:53:18
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    First #sxswi sessions for me will be on digital publishing, hyperlocal tv and public radio #sxpublicrad #sxnextissue #sxhyperlocal
    Fri, Mar 09 2012 08:53:18
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    Kicking off #SXSWi 2012 with Digital vs Print: storyboard to digital delivery #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    The nice thing about the tablet is we get instantaneous feedback, even compared to web #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    For publications designed for tablets, users want familiarity but not just a repackaging. #SXnextissue
    Fri, Mar 09 2012 08:53:18
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    Panelists agree that digital is a growth investment & expands consumer base. Lots of « shifting to tablet » talk. Standard. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Whether site, app or tablet, the product needs to be special on each device #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    User experience: Digital vs. print panel at #SXSW #SXNextIssue instagr.am/p/H9u7cUwPyN/
    Fri, Mar 09 2012 08:53:18
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    Tablets are a good medium for archival content/ history of your publication #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    We are testing and learning all the time. The key is to understand the audience. #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Schimel: create unique products for each device. « We’re not in the business of just repurposing content. » #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Number one benefit of digital editions is portability according to user polls #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Content is still king for esquire and cosmopolitan #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    For a familiar magazine like People, readers still go front-to-back in the tablet version, despite links. #SXnextissue
    Fri, Mar 09 2012 08:53:18
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    Metrics show that users are using digital editions the same way they are using the print version #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Readers expect to get great content, so that’s the primary consideration #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Magazine users want the tablet versions to be special, but also familiar with the print versions. #sxnextissue #sxsw
    Fri, Mar 09 2012 08:53:18
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    Over half of Time Inc’s digital subscribers are new to the brand. #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Tablet publications give magazines.detailed, immediate feedback about the reader. More data than the web. #SXnextissue
    Fri, Mar 09 2012 08:53:18
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    Panelists agree that digital is a growth investment & expands consumer base. Lots of « shifting to tablet » talk. Standard. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Important to figure out where to be consistent vs where to be unique across platforms #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    5 times more engagement on digital mag RT @AgilityCMS: Much more time spent on digital editions compared to websites #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    RT @noahelkin: For print pubs making digital transition, content remains king; context is queen #SXNextIssue #SXSW
    Fri, Mar 09 2012 08:53:18
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    I like it! Experience must be SIMPLE and engaging. Someone tell my commander about the simple part! #SXNextIssue #SXSWi #USMCSXSW
    Fri, Mar 09 2012 08:53:18
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    It’s OK to say « tap here for more photos » since this is all so new. Conventions are still unknown #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Different tablet formats drive different behaviors #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Simon says it’s early days. Disagree. We’ve been talking digital for years and years; it’s a matter of being able to keep up. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Must be nice to be Hearst and have an entire APP LAB. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Esquire co. tablet time on site is 7x that as for monthly visitor to the web. Users spend more time with the issue. #sxnextissue #sxsw
    Fri, Mar 09 2012 08:53:18
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    A typical Hearst digital magazine subscriber provides 5-7 times the engagement (usage time) a monthly web site user does. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Goal is to produce content once and deliver multiple ways #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Need to have the same designers across all channels #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Magazine pubs say optimize for the device, but only add interactivity where it enhances the content #SXSWi #SXNextIssue
    Fri, Mar 09 2012 08:53:18
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    Talk of difficulties establishing process for delivering content across devices. Schimel mentions reluctant editors, designers. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    ‘@AgilityCMS: Need to have the same designers across all channels’ #sxsw #sxnextissue …. This ensures consistency across the media titles
    Fri, Mar 09 2012 08:53:18
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    flexibility and ability to update content is vital in digital publishing #SXNextIssue #sxsw
    Fri, Mar 09 2012 08:53:18
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    Sports illustrated features multiple regional digital covers. Do visitors select or is it IP based? #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Chris Wilkes (Hearst): at @PopMech there are iOS devs embedded in the editorial team, involved in long-term planning. #SXSWi #SXNextIssue
    Fri, Mar 09 2012 08:53:18
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    Examples of interaction: ability to choose from covers, prompts/push notifications to interact, media *where it makes sense.* #sxnextissue
    Fri, Mar 09 2012 08:53:18
  40. Business model
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    Solomon/Time: advertising is part of what our reader panel of thousands of tablet owners expect a digital magazine to be. #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    sub ad commerce rev are not an either or. All matter in dig pub biz model #SXNextIssue #sxsw 86 pcnt tablet users shop on pad
    Fri, Mar 09 2012 08:53:18
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    Should paying users expect adverts in digital magazines? Apparently consumers want them. #Sxnextissue
    Fri, Mar 09 2012 08:53:18
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    People who read tablet versions of print magazines expect – and even want – ads. #SXnextissue
    Fri, Mar 09 2012 08:53:18
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    digital journ’s bottom line = subscription e-commerce advertising @pssolomon of @Time_Inc #SXNextIssue #sxsw
    Fri, Mar 09 2012 08:53:18
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    « People accept the fact that the tablet product is a paid product. There’s value and people are willing to pay for that value » #SXNextIssue
    Fri, Mar 09 2012 08:53:18
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    Consumers are fine with advertising even if they paid for the digital edition. It is what they expect #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    86% of tablets owners say the use them for shopping #sxnextissue thats a very interesting stat … One we need to explore
    Fri, Mar 09 2012 08:53:18
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    New ad content coming on digital too – ie. colorbok type ads Meredith National Media Group #SXNextIssue #sxsw
    Fri, Mar 09 2012 08:53:18
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    Is there a new category of ads due to digital publishing? #sxnextissue ‘there will be a new category, a blurring of advertising & content’
    Fri, Mar 09 2012 08:53:18
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    People buy magazines to find content they may not otherwise find, so don’t want to lose that to personalization #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    I love Van Morrison, but don’t need to hear him on musak in the convention ballroom. #sxnextissue #sxsw #rockmygypsysoul
    Fri, Mar 09 2012 08:53:18
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    Phew, I’m not mad. There really is piped music coming in over the PA system in this room I thought it was just me hearing it #SXNextIssue
    Fri, Mar 09 2012 08:53:18
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    Big opportunity for interactive ads to extend to actually buying products online #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Wilkes says the goal of content brands isn’t to build stores to facilitate transactions, to get out of the way. Make. It. Easy. #sxnextissue
    Fri, Mar 09 2012 08:53:18
  56. Personalisation
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    Sounds like something I’ve been saying @shelbyshelly: ‘contextuality is key for all interactivity’ – Schimel #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Personalised content has its limitations. Subscribers buy into the editorial voice of magazines and rely on it #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    #SXNextIssue Chris Wilkes says best personalization can be achieved by gathering data during editorial experiences (quizzes, etc.). #SXSWi
    Fri, Mar 09 2012 08:53:18
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    Personalization can be used to enhance convenience and allow customization eg recipe shopping lists. #sxsw #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Vegetarians enjoying food network recipies don’t want to see an ad for a steak #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Personalizing pubs for tablets isn’t just carving apart content, it’s helping the user do something with the content. #SXnextissue
    Fri, Mar 09 2012 08:53:18
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    Personalised content has its limitations. Subscribers buy into the editorial voice of magazines and rely on it #sxnextissue
    Fri, Mar 09 2012 08:53:18
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    Smaller files are better for our consumers…keep it simple #SXSW #SXNextissue w/ @wolfpackmarines @MidwestMarines
    Fri, Mar 09 2012 08:53:18
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    In #swsx it seems you queue to ask your audience question. #sxnextissue twitpic.com/8u4byo
    Fri, Mar 09 2012 08:53:18
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    #SXNextIssue Liz Schimel says digital mag readers hate heavy downloads. Readers still love multimedia, though. <-That could be a problem …
    Fri, Mar 09 2012 08:53:18
  67. Find more about this topic at: nextissue.wordpress.com or ping @nextissue
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