READERS ADVICE: Full storify is HERE: http://storify.com/sam_piroton/the-secret-path-to-success-in-online-video-sxwebse (somehow, export broke the story…)
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sxwebseries part 2
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“talk to your audience on Facebook « people just sit on Facebook » #sxswi #sxwebseries
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“YouTube is a social network, use it to drive them back to your site, the hub of sm efforts #sxswi #sxwebseries
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“YouTube – every minute, sixty hours of content are uploaded #sxswi #sxwebseries
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“if you want to watch all vids on youtube, you’ll fall 2 and 1/2 day back each minute… 60 hours of content posted each minute #sxwebseries
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“Average YouTube viewer watches 43 videos – very #sticky #sxswi #sxwebseries
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“To do a successful web series, spend half time produce content, half time marketing #sxswi #sxwebseries
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“marketing of webseries is a very different marketing than usual. Reach your community. #sxwebseries
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“Best web series marketing is community curation and involvement #sxswi #sxwebseries
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“Voluntary subscription works for web series « NPR style » #sxswi #sxwebseries
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“Plott: yeah, i do live promotion, talk to my audience. So they become your evangelist and do so much marketing for you #sxwebseries
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“Go out and meet the fans in person. They will become your evangelists #sxswi #sxwebseries
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“RT @eliztesch: #sxwebseries repeatability, dependability, quality. key for audience development. – Barry Blumberg @smosh #alloy
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“Blumberg: we market with content. Everything is a piece of content. #sxwebseries
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“Burns: Youtube is n°2 search engine in the world. How do we get our content on the front? #sxwebseries
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“Plott: the first few followers, are more a community, rather than « audience ». How do you shape that community? #sxwebseries
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“Shape your audience by how you interact with them – trolls disappear if you don’t respond #sxswi #sxwebseries
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“Plott: all my marketing is trying 2 involve community. Dont say you’re going live, ask audience 4 funniest announce tweet #sxwebseries
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“how do the balancing of your own creativity, and what audience wants #sxwebseries
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“Don’t overlisten to your audience – it dilutes your voice #sxswi #sxwebseries
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“it’s a mistake to over listen to your audience, negative commenters are 10X louder than positives #sxwebseries
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“blumberg: we didnt see the need to shovel a new media into an old media #sxwebseries
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“Burns: TV don’t even know where your audience is. Our goal is NOT tv. #sxwebseries
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“Burns: everyone in the world is running towards where we are : Online. Why go elsewhere? #sxwebseries
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“Don’t use the web as a calling card for another platform – the web is now the goal #sxswi #sxwebseries
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“Plott: what’s your click through rate on TV? TV is so passive… #sxwebseries
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“Plott: a community that you get from an online show is just so active #sxwebseries
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Q&A session
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“Q: do i have to post on as many platforms as possible? A: absolutely. Post everywhere, as deep possible #sxwebseries
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“Use all the video platforms you can, direct them back to your site. Scatter, then target #sxswi #sxwebseries
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“if you produce on various topics, post on different channels, so audience don’t get what they don’t want #sxwebseries
Sam Piroton 