Archives du mot-clef sxsw

Café numérique Liège – Retour sur la Webmission au SXSW

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L’équipe du Café Numérique Liège nous a invité dernièrement à raconter notre voyage à Austin, à l’occasion du SXSW. C’est bien volontiers que l’équipe de la Webmission s’est donc déplacée en cité ardente!

C’est avec Jenny, Eric, Pierre Yves que nous avons répondu aux questions. Chose intéressante pour nous, la moitié de l’assemblée ignorait ce qu’était la Webmission. Nous avons donc ré expliqué les tenants et aboutissants, la brillante initiative de Laurent Eschenauer en 2009; les différents déplacements à San Francisco etc.

Une fois le concept « Webmission » posé, les questions habituelles fusent: mais quel est le résultat? Avez vous levé des fonds? Quel est l’intérêt?

Je ne vais pas reprendre ici l’ensemble des réponses, mais plutôt vous renvoyer vers les témoignages des participants, sur le site de la webmission:

Get inspired, Vincent Battaglia
Meet, Eric Rodriguez
Pitch, Frédéric Della Faille
Moving, Yannick Schutz
The webmission expriment, votre serviteur

Par rapport à tous ces témoignages, je voudrais aussi prendre quelques lignes pour évoquer un exemple, et bel exemple, omis lors du CaféN: TweetWallPro. Pascal Alberty et Vincent Vandoorne avaient le produit en tête depuis plusieurs semaines lorsque s’est présentée l’opportunité de rejoindre la Webmission. Accaparés par leur entreprise respective (Tesial et Akimedia pour ne pas les citer), ils ne parvenaient pas à prendre le temps utile à la concrétisation de TweetWallPro.

Le fait de rejoindre la Webmission, et le pitch à présenter lors du SF NewTech, ont provoqué le focus indispensable à la concrétisation. TweetWallPro a été terminé quelques jours, heures, avant la Webmission. Depuis, le produit s’impose comme relais de la twittosphère aussi bien en télé, que lors de conférences un peu partout dans le monde.

Ces témoignages sont aussi l’explication d’une certaine difficulté à comprendre la « webmission ». L’objectif n’est pas unique (levée de fonds). Chacun apporte son vécu, et a ses propres objectifs.

La deuxième partie de la soirée a concerné le SXSW. Je vous invite à lire les différents retour déjà publiés par certains d’entre nous:

Vinch – Bilan de mon premier SXSW
Ramon Suarez – Impressions sur la global coworking unconference et SXSW
Damien VanAchter – From Austin with love

Marina Aubert – Mon expérience du #SXSWi 2012 (Austin, Texas)
Comment j’ai vécu le SXSW (votre serviteur)

Si vous avez des questions, que ce soit à propos de la webmission ou du SXSW, n’hésitez pas.

Merci à l’équipe du CaféN Liège de nous avoir accueilli!

Comment j’ai vécu le SXSW 2012

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Quinze jours déjà que le South by Southwest a pris fin. Tentative de bilan.

La base de l’histoire, c’est encore une fois la Webmission. Greg (qui avait participé à SXSW2011) et Vincent ont eu envie de nous emmener ailleurs qu’à San Francisco; et se sont chargés de l’organisation de ce déplacement à Austin, Texas. Ayant écouté Greg nous faire son retour d’expérience; ayant lu en ligne pas mal de bonnes choses sur le SXSW, j’ai simplement dit « banco ». Sans toutefois réellement savoir ce qu’était vraiment cette réunion de geeks du monde entier…

Effectivement, il est difficile de s’imaginer le SXSW sans y avoir participé… Et c’est ça le plus déroutant, en fait. Lors des Webmission précédentes, le programme était clair, les visites établies. Bref, pas de prise de tête. A Austin, par contre, on s’arrache un peu les cheveux. La faute à un programme dense, aux nombres de sujets abordés, à la multiplication des lieux où se déroulent les panels, … Pour être clair, comptez pouvoir assister à 5-6 panels sur la journée. Vous multipliez par 3 (pour les sessions parallèles) puis par le nombre de lieux. D’ou ma grande frustration, le premier jour, de ne pas savoir comment choisir au mieux ce à quoi on veut assister. Pour un passionné, dont les centres d’intérêts sont multiples, comment choisir entre entrepreneuriat, journalisme, commerce local, institutions et nouvelles technologies, etc, etc..? Malchance supplémentaire, la météo du vendredi-samedi était franchement détestable. Ne donnant pas l’envie de sortir de l’endroit où la journée commençait… Frustration, disais-je.

Une fois cette barrière franchie, on peut enfin commencer à apprécier l’événement, et ce qu’il a à offrir. Les speakers ne sont en effet pas n’importe qui, leur parcours est impressionnant, et ils vous sont accessibles. D’abord durant le Q&A à la fin du panel, et en discussion informelle par la suite. Alors bien sur, vous n’apprenez pas toujours de l’inédit, mais au minimum, cela confirme que la veille que vous menez, les choix réalisés ne sont pas « à côté de la plaque ». Ca vous permet aussi de confirmer que les personnes dont vous avez fait des références, sont bien celles que vous imaginiez. Enfin, de mettre un visage et une relation IRL sur un avatar.

Le SXSW, c’est aussi une ouverture sur le monde. Vous discutez avec le responsable éditorial d’un groupe de presse couvrant l’ensemble du territoire US; avec un journaliste européen, désormais chargé de cours à LA, avec des parisiens, des australiens… Sur les difficultés de chacun, leur manière d’aborder et résoudre un problème. Très enrichissant. Sans parler des échanges au sein même de notre groupe « webmission ».

On n’oubliera pas d’évoquer un aspect qui fait aussi la réputation du SXSW, autrement dit: les soirées! La météo des deux premiers jours a permis d’éviter un démarrage en force. Ceci dit, la réputation n’est pas usurpée. Sixth street noire de monde; Foursquare party mémorable… Bref, le SXSW, on ne s’y repose pas.

Pour terminer, voici les impressions de Marina Aubert (Communication Web) et Ramon Suarez (Betacowork)

La conclusion s’impose d’elle-même. Participez à SXSW, sortez de votre zone de confort. Just fucking do it!

Sxsw: liberating data with interactive charts

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  1. Datavisualisation is becoming trendy in newsrooms across the globe. Interactive charts are one of those dataviz tools.
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    #sxfreedata http://yfrog.com/ocaagypj
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 16:32:06
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    Tableau Public is a free tool for putting interactive data on the web. #freedata #sxswlam
    adzzukiadzzuki
    Fri, Mar 09 2012 21:13:42
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    I’m seeing Liberating Data with Interactive Charts at SXSW 2012. #sxsw #freedata schedule.sxsw.com/2012/events/ev…
    IsabberryIsabberry
    Fri, Mar 09 2012 21:13:42
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    Live notes for Liberating Data with Interactive Charts at sxsw.hackpad.com/QBkUxgFFALc #freedata #sxsw
    hackpadsxswhackpadsxsw
    Fri, Mar 09 2012 21:13:42
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    #freedata starting with comparison with video on the web. In 2000, expensive, hard to use, mostly used by big Cos
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
  7. Share
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    #freedata now, video is simple, funny, accessible, FREE,
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    Same place with data today as we were with video 10 years ago. #freedata #atsxsw
    ScottCHansenScottCHansen
    Fri, Mar 09 2012 21:13:42
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    Funny. Dataviz exemple of NYT alpine skying medals, that was shown this morning in new form of journo panel #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    Another example: growth of walmart and sams club. At projects.flowingdata.com/walmart #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    @letsvis is showing Hans R’s data example from TED. ted.com/talks/hans_ros… (Sorry @letsvis, Hans presented it better!) #SXSWi #freedata
    chrismnelsonchrismnelson
    Fri, Mar 09 2012 21:13:42
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    Sound can enhance the display of data. #freedata #atsxsw
    ScottCHansenScottCHansen
    Fri, Mar 09 2012 21:13:42
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    Funny. Dataviz exemple of NYT alpine skying medals, that was shown this morning in new form of journo panel #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
  14. Share
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    IBM has a tool for creating interactive visualizations
    www-958.ibm.com/software/data/… #freedata
    chickandbeechickandbee
    Fri, Mar 09 2012 21:13:42
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    Wordcloud another way to display data. #freedata #atsxsw
    ScottCHansenScottCHansen
    Fri, Mar 09 2012 21:13:42
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    Funny. Dataviz exemple of NYT alpine skying medals, that was shown this morning in new form of journo panel #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    #freedata now demonstrating tableau public
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    #freedata tableau public seems great tool, with drag n drop techno. Powerfull. #mcdataj
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    Data is pervasive- it’s being recorded all around us, yet we’re not putting it on the web. #freedata #sxswlam
    adzzukiadzzuki
    Fri, Mar 09 2012 21:13:42
  20. Share
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    Visualization can engage, can inform, can entertain #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    Recurring theme through all visualization sessions: Human = most important, both in understanding data and crafting story. #freedata #SXSWi
    chrismnelsonchrismnelson
    Fri, Mar 09 2012 21:13:42
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    #freedata web based creation, even easier to use, visualizations everywhere
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
  23. Share
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    Funny. Dataviz exemple of NYT alpine skying medals, that was shown this morning in new form of journo panel #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
  24. Share
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    I like how Tableau is giving public free access to visualization tools. Nice work @letsvis #freedata #SXSWi Knowledge is power!!
    chrismnelsonchrismnelson
    Fri, Mar 09 2012 21:13:42
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    Tableau public suggests what type of chart to use #freedata
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 21:13:42
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    Talking interactive data visualizations. Would love to see what people could do with our #ARRA data recovery.gov/FAQ/Pages/Down… #freedata @tableau
    RecoveryDotGovRecoveryDotGov
    Fri, Mar 09 2012 21:13:42
  27. Share
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    So many data whizzes here at the #freedata ! We have data for you to use recovery.gov/FAQ/Developer/… and recovery.gov/FAQ/Pages/Down… send us ur creations.
    RecoveryDotGovRecoveryDotGov
    Fri, Mar 09 2012 21:13:42

The secret path to success in online video – #sxwebseries

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READERS ADVICE: Full storify is HERE: http://storify.com/sam_piroton/the-secret-path-to-success-in-online-video-sxwebse (somehow, export broke the story…)

  1. Share

    #sxwebseries panel http://yfrog.com/kg8sejyj
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 13:32:06
  2. Share
    sxwebseries part 2
    sam_piroton
    Fri, Mar 09 2012 21:12:42
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    talk to your audience on Facebook « people just sit on Facebook » #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 13:54:53
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    be the online dj « @MJDarlington: stay live with audience 8 hrs a day on social media, serve content all day and discuss #sxswi #sxwebseries »
    eliztescheliztesch
    Sun, Mar 11 2012 13:55:39
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    YouTube is a social network, use it to drive them back to your site, the hub of sm efforts #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 13:56:59
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    YouTube – every minute, sixty hours of content are uploaded #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 13:59:12
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    if you want to watch all vids on youtube, you’ll fall 2 and 1/2 day back each minute… 60 hours of content posted each minute #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 13:59:46
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    Average YouTube viewer watches 43 videos – very #sticky #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:00:09
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    #sxwebseries @YouTube popular algorithm takes into account if viewers go on to watch another video on your channel
    eliztescheliztesch
    Sun, Mar 11 2012 14:01:14
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    To do a successful web series, spend half time produce content, half time marketing #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:02:15
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    marketing of webseries is a very different marketing than usual. Reach your community. #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:02:40
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    Best web series marketing is community curation and involvement #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:03:00
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    Voluntary subscription works for web series « NPR style » #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:03:48
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    Plott: yeah, i do live promotion, talk to my audience. So they become your evangelist and do so much marketing for you #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:04:09
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    Go out and meet the fans in person. They will become your evangelists #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:04:33
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    RT @eliztesch: #sxwebseries repeatability, dependability, quality. key for audience development. – Barry Blumberg @smosh #alloy
    nuriapuntonetnuriapuntonet
    Sun, Mar 11 2012 14:06:20
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    Blumberg: we market with content. Everything is a piece of content. #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:06:32
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    Burns: Youtube is n°2 search engine in the world. How do we get our content on the front? #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:08:41
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    Plott: the first few followers, are more a community, rather than « audience ». How do you shape that community? #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:10:07
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    Shape your audience by how you interact with them – trolls disappear if you don’t respond #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:10:31
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    Why do all the self-promotion? #sxwebseries – challenge your followers to Tweet the « funniest » promotions of brand and re-tweet them @day9tv
    pkfranzpkfranz
    Sun, Mar 11 2012 14:12:20
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    Plott: all my marketing is trying 2 involve community. Dont say you’re going live, ask audience 4 funniest announce tweet #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:12:21
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    how do the balancing of your own creativity, and what audience wants #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:14:15
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    Don’t overlisten to your audience – it dilutes your voice #sxswi #sxwebseries
    MargueriteDarlingtonMJDarlington
    Sun, Mar 11 2012 14:15:36
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    it’s a mistake to over listen to your audience, negative commenters are 10X louder than positives #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:15:45
  26. Share
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    blumberg: we didnt see the need to shovel a new media into an old media #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:17:39
  27. Share
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    Burns: TV don’t even know where your audience is. Our goal is NOT tv. #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:18:11
  28. Share
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    Burns: everyone in the world is running towards where we are : Online. Why go elsewhere? #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:18:46
  29. Share
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    Tips for successful web series: keep it authentic, push FB hard, go after friends’ friends. @RoosterTeeth @Day9tv @Smosh #SXSW #SXwebseries
    nwrennnwrenn
    Sun, Mar 11 2012 14:19:00
  30. Share
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    Don’t use the web as a calling card for another platform – the web is now the goal #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:19:09
  31. Share
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    Plott: what’s your click through rate on TV? TV is so passive… #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:20:11
  32. Share
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    Plott: a community that you get from an online show is just so active #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:21:40
  33. Share
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    Online communities are so much more engaged than TV viewers #sxwebseries
    pkfranzpkfranz
    Sun, Mar 11 2012 14:22:33
  34. Q&A session
  35. Share
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    Q: do i have to post on as many platforms as possible? A: absolutely. Post everywhere, as deep possible #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:23:07
  36. Share
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    Use all the video platforms you can, direct them back to your site. Scatter, then target #sxswi #sxwebseries
    MJDarlingtonMJDarlington
    Sun, Mar 11 2012 14:23:13
  37. Share
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    Revenue streams: display ads, merchandising, … #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:24:25
  38. Share
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    if you produce on various topics, post on different channels, so audience don’t get what they don’t want #sxwebseries
    sam_pirotonsam_piroton
    Sun, Mar 11 2012 14:25:38

Rise of analytics – impacting the editorial process?

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  1. Share
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    Next up a session on Rise of analytics: impacting the editorial process? #sxeditdata
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 21:13:20
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    There’s some hashtag liberties being taken here! #sxeditdata #editdata #sxswi
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 21:13:20
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    Next panel are go (even if they are getting lessons on how to use the microphones)! #sxeditdata pic.twitter.com/exa7U9pN
    Fri, Mar 09 2012 21:13:20
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    The journalism future panels at #sxswi are being driven by the magazine publishers – do they have answers that newspapers don’t? #sxeditdata
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 21:13:20
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    #sxeditdata panel yfrog.com/ocrekirj
    Fri, Mar 09 2012 21:13:20
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    I spend much time thinking what real-time/future analytics will be useful for local media editors. Beyond Chartbeat/Newsbeat. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
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    BTW, I love Chartbeat/Newsbeat. But I want to know what’s next, not just what’s now. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
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    Wired is full of data geeks, but Young says « We ignore data all the time » especially with covers and stories with impact #SXeditdata
    fionamorganfionamorgan
    Fri, Mar 09 2012 21:13:20
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    RT @Leimdorfer: #SXeditdata Wired use data from testing as disaster avoidance, but ignore data and go with gut when it feels right.
    melrpmelrp
    Fri, Mar 09 2012 21:13:20
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    #SXeditdata « We use cover testing at Wired to tell us what NOT to do. » Very small sample but useful.
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
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    We pay a lot attention to data – but there is no leader board in the office – Wired’s Jacob Young #sxeditdata
    nickcharles61nickcharles61
    Fri, Mar 09 2012 21:13:20
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    Reynolds: you have to block out some analytics data when you know it doesn’t reflect your core audience #editdata #sxsw
    bpopkenbpopken
    Fri, Mar 09 2012 21:13:20
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    We know that slide shows of naked celebrities drive a lot of traffic… but what are you delivering with that? #editdata #sxsw
    theregoesbabstheregoesbabs
    Fri, Mar 09 2012 21:13:20
  14. Share
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    RT @jonzmikly: « Wired is a big, vibrant site. More pageviews don’t do them much good. They’d rather do stories that have impact » – @jake65 #editdata #sxsw
    charohenriquezcharohenriquez
    Fri, Mar 09 2012 21:13:20
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    RT @bpopken: Reynolds: dont deliver « impressions, » make impressions. Don’t deliver « uniques, » deliver a unique audience #sxsw #editdata
    colleenwilsoncolleenwilson
    Fri, Mar 09 2012 21:13:20
  16. Share
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    Me and a guy from Babble only ones to raise hands to say we had worked in places where writers were incentivized on traffic #SXSW #editdata
    bpopkenbpopken
    Fri, Mar 09 2012 21:13:20
  17. Share
    “
    Good question about mobile analytics. At Wired, mobile grew by 1000% last year. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
  18. Share
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    #Mobile is the no. 5 traffic driver at Wired but here has been incredible growth – Jacob Young #sxeditdata #kaplowpr
    nickcharles61nickcharles61
    Fri, Mar 09 2012 21:13:20
  19. Share
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    We keep Chartbeat up in all our TV newsrooms. Useful for real-time understand and sometimes for energizing staff. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
  20. Share
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    At EWScripps, we haven’t used analytics to measure a staffer’s work, but we do celebrate stories that drew audience. Inspires. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
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    .@kaplowpr we are getting ducks in a row: #holisticplanning; #contentstrategy; and #measurement. All inform each other. #sxeditdata
    nickcharles61nickcharles61
    Fri, Mar 09 2012 21:13:20
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    #SXeditdata feedback: Wish we had some visuals for this discussion. What new tools are out there? Anyone in analytics exhibiting at #sxsw?
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
  23. Share
    “
    A good question on real-time. What decisions do you make? A) Homepage showcasing. B) Adding links to hot stories for context. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20
  24. Share
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    Also C) buying keywords quickly to get more instant traffic on those big stories. #SXeditdata
    ChipMahaneyChipMahaney
    Fri, Mar 09 2012 21:13:20

The hyperlocal public tv station : content 3.0

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  1. And we start we a contest to get the audience involved.
  2. Share

    The #hyperlocal panel #sxsw #webmission yfrog.com/es7elmoj
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 08:53:38
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    If you’re at my #hyperlocal #SXSW panel right now, please come by and say hi.
    kdandokdando
    Fri, Mar 09 2012 08:53:38
  4. Share

    @daveiam @shaneguiter crushing’ it at #SXSW #hyperlocal pic.twitter.com/GTfFzWql
    Juan GarciaJGarcia3rd
    Fri, Mar 09 2012 08:53:38
  5. Share
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    Loving the prize giveaway – at #hyperlocal at SXSW
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  6. Share

    RT @antseyeview: Austin Ant @DaveIAm hosting The Hyper Local Public TV Station at #SXSW yfrog.com/ob8vxwcj #hyperlocal
    Ben McConnellbenmcconnell
    Fri, Mar 09 2012 08:53:38
  7. Share
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    Love the #PBS moments people shared: Mr Rogers and KB Baseball. And they got prizes from @daveiam #hyperlocal #sxsw
    amybarochamybaroch
    Fri, Mar 09 2012 08:53:38
  8. Personalisation too. Pbs.org will start being filled by your local station. (project merlin). But they work the opposite way too. PBS filling up local tv stations websites. All this for those stations without much digital ressources.
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    #hyperlocal talking about cove video @shaneguiter « here’s the fun part! » talks the digital distribution and Merlin sys goes frm local 2 PBS
    juliaschrenklerjuliaschrenkler
    Fri, Mar 09 2012 08:53:38
  10. Share
    “
    350 locally owned stations with support from PBS #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  11. Share

    Here’s a sneak peek at our #hyperlocal panel. With @shaneguiter speaking. pic.twitter.com/t3JicPhq
    David J. Neffdaveiam
    Fri, Mar 09 2012 08:53:38
  12. Share
    “
    Watching @shaneguiter talk about The Cove & project Merlin The way PBS stations distribute their programming nationally. #hyperlocal @myen
    AaronMSBAaronMSB
    Fri, Mar 09 2012 08:53:38
  13. Share
    “
    @shaneguiter explaining PBS cove, and how local station content is included #hyperlocal #sxsw
    kooksterkookster
    Fri, Mar 09 2012 08:53:38
  14. Share
    “
    « Download PBS app » PBS.org feeding local station content. Pull content into local stations #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  15. The notion of community is again very important for the pbs stations. How to make the community better. Something not really feeled in belgium, i guess.
  16. Share
    “
    What is hyperlocal – « looking out of the window on your community » @kiffkuehl #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  17. Share
    “
    #hyperlocal @angeesimmons says local stations can’t stop at content but has to actively ask/participate in community improvement #sxsw
    juliaschrenklerjuliaschrenkler
    Fri, Mar 09 2012 08:53:38
  18. Share
    “
    What is hyper local – « serving folks everyday » @kiffkuehl #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  19. Share

    The view from the #SXSW #hyperlocal panel. pic.twitter.com/J1BmgZMN
    Kevin Dandokdando
    Fri, Mar 09 2012 08:53:38
  20. Share

    The #hyperlocal panel #sxsw #webmission yfrog.com/es7elmoj
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 08:53:38
  21. Share
    “
    RT@Nwdls #sxsw #hyperlocal @shaneguiter PBS learning to be lighter, more nimble to make locally relevant tv
    JGarcia3rdJGarcia3rd
    Fri, Mar 09 2012 08:53:38
  22. Share
    “
    #sxsw #hyperlocal @shaneguiter PBS learning to be lighter, more nimble to make locally relevant tv wish BBC was doing this in UK…
    NwdlsNwdls
    Fri, Mar 09 2012 08:53:38
  23. Share
    “
    To decide what local stories to do at a national level PBS reaches out via social media and asks them! #hyperlocal #sxsw listening = content
    JennaBoigJennaBoig
    Fri, Mar 09 2012 08:53:38
  24. Share
    “
    @angeesimmons making case for PBS shows as platforms for further action, further exploration, further engagement #hyperlocal #sxswi
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  25. Share
    “
    @shaneguiter makes case for not only #hyperlocal but #hyperagile with PBS
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  26. Share
    “
    Wow. @angeesimmons said, when Downton Abbey came out they were able to highlight events at their WWI museum in Kansas City. #hyperlocal
    AaronMSBAaronMSB
    Fri, Mar 09 2012 08:53:38
  27. Share

    The #hyperlocal panel #sxsw #webmission yfrog.com/es7elmoj
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 08:53:38
  28. Share
    “
    To @shaneguiter’s point, Yes #pubmedia RADIO stations hire video producers. MPR has multimedia and video staff members #hyperlocal
    juliaschrenklerjuliaschrenkler
    Fri, Mar 09 2012 08:53:38
  29. Share
    “
    RT @BduSF: > @kliffkuehl Primary #pubmedia asset used to be transmitter, now is our relationships. #hyperlocal #SXSW
    craigrosacraigrosa
    Fri, Mar 09 2012 08:53:38
  30. Share
    “
    Public radio stations are hiring video producers…outlets need digital content #hyperlocal #SXSW #PBS
    sambermsamberm
    Fri, Mar 09 2012 08:53:38
  31. Share
    “
    When ME 1.0 meets Content 3.0 we bring together content, community and conversations #hyperlocal #sxswi
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  32. Share
    “
    @amybaroch True – there are some huge UK/USA #hyperlocal differences too.
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 08:53:38
  33. Share
    “
    RT @amybaroch: Next year we should include #pubmedia reps from outside USA on #hyperlocal #sxsw panel. Guy from Hamburg w/comment was enlightening.
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 08:53:38
  34. Share
    “
    Definitely true that the US media has understood the value of #hyperlocal far quicker than the UK where fingers still sit in ears #sxswi
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 08:53:38
  35. Share
    “
    Via @shaneguiter: KLRU about to launch « ACL Archive » app. FREE, this week only, during #SXSW #hyperlocal
    JGarcia3rdJGarcia3rd
    Fri, Mar 09 2012 08:53:38
  36. Share
    “
    What is a content strand? Evolved to looking at community agenda boiled down to 5 themes- as partner change agent @kliffkuehl #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  37. Share
    “
    #hyperlocal @shaneguiter: KLRU just released app w/ new biz model for #pubmedia. Free app, monthly subscription for more content.
    lengcalohlengcaloh
    Fri, Mar 09 2012 08:53:38
  38. Share
    “
    Where would #pubmedia be w/o b’cast hardware? Isn’t credibility, funding sustained by combo of xmitter and hi-qual storytelling? #hyperlocal
    BduSFBduSF
    Fri, Mar 09 2012 08:53:38
  39. Share
    “
    Seems appropriate that PBS known for « it’s a beautiful day in the neighborhood » would advance #hyperlocal #sxswi
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  40. Share
    “
    #hyperlocal @PBS can parse social updates to local stations to shift/provide service
    juliaschrenklerjuliaschrenkler
    Fri, Mar 09 2012 08:53:38
  41. Share
    “
    Interesting as it is, I’d like to hear more about content and less about communitymanagement @ #hyperlocal
    bassobasso
    Fri, Mar 09 2012 08:53:38
  42. Share
    “
    @ipasxsw brands could learn much from hyperlocal leaders PBS – national PBS is informed by local stn view, that then results in PBS brand
    e1even5ivee1even5ive
    Fri, Mar 09 2012 08:53:38
  43. Share
    “
    Why donate to support #hyperlocal Tv? Because we tell the story of NEED in communities @angeesimmons
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  44. Share
    “
    @shaneguiter just described how PBS exposed him to the ideas of cities and diversity as a Iowa farm boy. I very much relate. #hyperlocal
    bellingbelling
    Fri, Mar 09 2012 08:53:38
  45. Share
    “
    PBS apps for learning significantly improves reading age @shaneguiter #hyperlocal
    ileddigitalileddigital
    Fri, Mar 09 2012 08:53:38
  46. Share
    “
    @basso I think intriguing twist is how to fuse content & community mgmt together, which then drives fundraising #hyperlocal #sxswi
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  47. Share
    “
    Even national shows are locally produced. Mr Rogers even. We’ve got to figure out this model of content distribution. #hyperlocal #sxsw
    JennaBoigJennaBoig
    Fri, Mar 09 2012 08:53:38
  48. Share
    “
    @kdando how will local viewers and donors be able to support the #hyperlocal business model?
    ramsammyramsammy
    Fri, Mar 09 2012 08:53:38
  49. Share
    “
    I’ve been in #pubmedia for 6 years and didn’t realize that the @pbs mandate prevents them from creating content #hyperlocal
    neocMattneocMatt
    Fri, Mar 09 2012 08:53:38
  50. Share
    “
    #hyperlocal pub tv stations need a @prx for video to exchange and air new content
    neocMattneocMatt
    Fri, Mar 09 2012 08:53:38
  51. Share
    “
    #hyperlocal @angeesimmons you are singing my convergent song. Keep the depth, but use new tools to report as you go. #pubmedia
    suzannemarmionsuzannemarmion
    Fri, Mar 09 2012 08:53:38
  52. Share
    “
    So is the suggestion that #hyperlocal broadcasting needs to be part of a bigger network or association? #sxswi
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 08:53:38
  53. Share
    “
    As audiences become more video production savvy, how could concepts like crowdsourcing transmedia fit into content creation? #hyperlocal
    JGarcia3rdJGarcia3rd
    Fri, Mar 09 2012 08:53:38
  54. Share
    “
    #hyperlocal Egyptian activist talking about how « public tv »/ »public radio » there is anti-revolutionary, controlled by govt.
    lengcalohlengcaloh
    Fri, Mar 09 2012 08:53:38
  55. Share
    “
    #hyperlocal Reminds me of how I had to assure my Taiwanese relatives that I didn’t work for govt tv (lost in translation).
    lengcalohlengcaloh
    Fri, Mar 09 2012 08:53:38
  56. Share
    “
    PBS panel adamant they are « fiercely independent » despite corporate donors funding news. #hyperlocal
    daveyarmondaveyarmon
    Fri, Mar 09 2012 08:53:38
  57. Share
    “
    The idea of trust as it relates to PBS and content interesting meme to reflect on as #hyperlocal session comes to end! #sxswi
    CLOUDContentCLOUDContent
    Fri, Mar 09 2012 08:53:38
  58. Share
    “
    We can be « fiercly independent » in the US – not so elsewhere. #sxsw #hyperlocal
    amybarochamybaroch
    Fri, Mar 09 2012 08:53:38
  59. Share
    “
    Content is king! « @RHawkesStaffs: back to the future is key for good #hyperlocal – solid reporting to support new digital opportunities »
    suzannemarmionsuzannemarmion
    Fri, Mar 09 2012 08:53:38

Sxswi panel: digital vs print: storyboard to digital delivery

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  1. Share
    “
    All right. Settled in, austin sheraton. #sxsw2012 digital vs print storyboard panel. #webmission #wet #rainyday
    sam_pirotonsam_piroton
    Fri, Mar 09 2012 08:53:18
  2. Share


    “
    First #sxswi sessions for me will be on digital publishing, hyperlocal tv and public radio #sxpublicrad #sxnextissue #sxhyperlocal
    RHawkesStaffsRHawkesStaffs
    Fri, Mar 09 2012 08:53:18
  3. Share
    “
    Kicking off #SXSWi 2012 with Digital vs Print: storyboard to digital delivery #sxnextissue
    redshoesredshoes
    Fri, Mar 09 2012 08:53:18
  4. Share
    “
    The nice thing about the tablet is we get instantaneous feedback, even compared to web #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  5. Share
    “
    For publications designed for tablets, users want familiarity but not just a repackaging. #SXnextissue
    clswitzerclswitzer
    Fri, Mar 09 2012 08:53:18
  6. Share
    “
    Panelists agree that digital is a growth investment & expands consumer base. Lots of « shifting to tablet » talk. Standard. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  7. Share
    “
    Whether site, app or tablet, the product needs to be special on each device #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  8. Share

    User experience: Digital vs. print panel at #SXSW #SXNextIssue instagr.am/p/H9u7cUwPyN/
    Julia ChanSFEx_JuliaChan
    Fri, Mar 09 2012 08:53:18
  9. Share
    “
    Tablets are a good medium for archival content/ history of your publication #sxnextissue
    melissax_umichmelissax_umich
    Fri, Mar 09 2012 08:53:18
  10. Share
    “
    We are testing and learning all the time. The key is to understand the audience. #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  11. Share
    “
    Schimel: create unique products for each device. « We’re not in the business of just repurposing content. » #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  12. Share
    “
    Number one benefit of digital editions is portability according to user polls #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  13. Share
    “
    Content is still king for esquire and cosmopolitan #sxnextissue
    redshoesredshoes
    Fri, Mar 09 2012 08:53:18
  14. Share
    “
    For a familiar magazine like People, readers still go front-to-back in the tablet version, despite links. #SXnextissue
    clswitzerclswitzer
    Fri, Mar 09 2012 08:53:18
  15. Share
    “
    Metrics show that users are using digital editions the same way they are using the print version #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  16. Share
    “
    Readers expect to get great content, so that’s the primary consideration #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  17. Share
    “
    Magazine users want the tablet versions to be special, but also familiar with the print versions. #sxnextissue #sxsw
    critcrit
    Fri, Mar 09 2012 08:53:18
  18. Share
    “
    Over half of Time Inc’s digital subscribers are new to the brand. #sxsw #sxnextissue
    markonenmarkonen
    Fri, Mar 09 2012 08:53:18
  19. Share
    “
    Tablet publications give magazines.detailed, immediate feedback about the reader. More data than the web. #SXnextissue
    clswitzerclswitzer
    Fri, Mar 09 2012 08:53:18
  20. Share
    “
    Panelists agree that digital is a growth investment & expands consumer base. Lots of « shifting to tablet » talk. Standard. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  21. Share
    “
    Important to figure out where to be consistent vs where to be unique across platforms #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  22. Share
    “
    5 times more engagement on digital mag RT @AgilityCMS: Much more time spent on digital editions compared to websites #sxsw #sxnextissue
    shelbyshellyshelbyshelly
    Fri, Mar 09 2012 08:53:18
  23. Share
    “
    RT @noahelkin: For print pubs making digital transition, content remains king; context is queen #SXNextIssue #SXSW
    johnrmatthewsjohnrmatthews
    Fri, Mar 09 2012 08:53:18
  24. Share
    “
    I like it! Experience must be SIMPLE and engaging. Someone tell my commander about the simple part! #SXNextIssue #SXSWi #USMCSXSW
    kenkunzekenkunze
    Fri, Mar 09 2012 08:53:18
  25. Share
    “
    It’s OK to say « tap here for more photos » since this is all so new. Conventions are still unknown #sxnextissue
    melissax_umichmelissax_umich
    Fri, Mar 09 2012 08:53:18
  26. Share
    “
    Different tablet formats drive different behaviors #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  27. Share
    “
    Simon says it’s early days. Disagree. We’ve been talking digital for years and years; it’s a matter of being able to keep up. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  28. Share
    “
    Must be nice to be Hearst and have an entire APP LAB. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  29. Share
    “
    Esquire co. tablet time on site is 7x that as for monthly visitor to the web. Users spend more time with the issue. #sxnextissue #sxsw
    critcrit
    Fri, Mar 09 2012 08:53:18
  30. Share
    “
    A typical Hearst digital magazine subscriber provides 5-7 times the engagement (usage time) a monthly web site user does. #sxnextissue
    markonenmarkonen
    Fri, Mar 09 2012 08:53:18
  31. Share
    “
    Goal is to produce content once and deliver multiple ways #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  32. Share
    “
    Need to have the same designers across all channels #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  33. Share
    “
    Magazine pubs say optimize for the device, but only add interactivity where it enhances the content #SXSWi #SXNextIssue
    noahelkinnoahelkin
    Fri, Mar 09 2012 08:53:18
  34. Share
    “
    Talk of difficulties establishing process for delivering content across devices. Schimel mentions reluctant editors, designers. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  35. Share
    “
    ‘@AgilityCMS: Need to have the same designers across all channels’ #sxsw #sxnextissue …. This ensures consistency across the media titles
    shelbyshellyshelbyshelly
    Fri, Mar 09 2012 08:53:18
  36. Share
    “
    flexibility and ability to update content is vital in digital publishing #SXNextIssue #sxsw
    karenjmeyerkarenjmeyer
    Fri, Mar 09 2012 08:53:18
  37. Share
    “
    Sports illustrated features multiple regional digital covers. Do visitors select or is it IP based? #sxnextissue
    melissax_umichmelissax_umich
    Fri, Mar 09 2012 08:53:18
  38. Share
    “
    Chris Wilkes (Hearst): at @PopMech there are iOS devs embedded in the editorial team, involved in long-term planning. #SXSWi #SXNextIssue
    adchavezadchavez
    Fri, Mar 09 2012 08:53:18
  39. Share
    “
    Examples of interaction: ability to choose from covers, prompts/push notifications to interact, media *where it makes sense.* #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  40. Business model
  41. Share
    “
    Solomon/Time: advertising is part of what our reader panel of thousands of tablet owners expect a digital magazine to be. #sxnextissue
    markonenmarkonen
    Fri, Mar 09 2012 08:53:18
  42. Share
    “
    sub ad commerce rev are not an either or. All matter in dig pub biz model #SXNextIssue #sxsw 86 pcnt tablet users shop on pad
    karenjmeyerkarenjmeyer
    Fri, Mar 09 2012 08:53:18
  43. Share
    “
    Should paying users expect adverts in digital magazines? Apparently consumers want them. #Sxnextissue
    _chrisroberts_chrisroberts
    Fri, Mar 09 2012 08:53:18
  44. Share
    “
    People who read tablet versions of print magazines expect – and even want – ads. #SXnextissue
    clswitzerclswitzer
    Fri, Mar 09 2012 08:53:18
  45. Share
    “
    digital journ’s bottom line = subscription e-commerce advertising @pssolomon of @Time_Inc #SXNextIssue #sxsw
    marianliumarianliu
    Fri, Mar 09 2012 08:53:18
  46. Share
    “
    « People accept the fact that the tablet product is a paid product. There’s value and people are willing to pay for that value » #SXNextIssue
    MikeMitraMikeMitra
    Fri, Mar 09 2012 08:53:18
  47. Share
    “
    Consumers are fine with advertising even if they paid for the digital edition. It is what they expect #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  48. Share
    “
    86% of tablets owners say the use them for shopping #sxnextissue thats a very interesting stat … One we need to explore
    Jaylor36Jaylor36
    Fri, Mar 09 2012 08:53:18
  49. Share
    “
    New ad content coming on digital too – ie. colorbok type ads Meredith National Media Group #SXNextIssue #sxsw
    marianliumarianliu
    Fri, Mar 09 2012 08:53:18
  50. Share
    “
    Is there a new category of ads due to digital publishing? #sxnextissue ‘there will be a new category, a blurring of advertising & content’
    georgeryanukgeorgeryanuk
    Fri, Mar 09 2012 08:53:18
  51. Share
    “
    People buy magazines to find content they may not otherwise find, so don’t want to lose that to personalization #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  52. Share
    “
    I love Van Morrison, but don’t need to hear him on musak in the convention ballroom. #sxnextissue #sxsw #rockmygypsysoul
    critcrit
    Fri, Mar 09 2012 08:53:18
  53. Share
    “
    Phew, I’m not mad. There really is piped music coming in over the PA system in this room I thought it was just me hearing it #SXNextIssue
    Chris_CartChris_Cart
    Fri, Mar 09 2012 08:53:18
  54. Share
    “
    Big opportunity for interactive ads to extend to actually buying products online #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  55. Share
    “
    Wilkes says the goal of content brands isn’t to build stores to facilitate transactions, to get out of the way. Make. It. Easy. #sxnextissue
    emmamwoolleyemmamwoolley
    Fri, Mar 09 2012 08:53:18
  56. Personalisation
  57. Share
    “
    Sounds like something I’ve been saying @shelbyshelly: ‘contextuality is key for all interactivity’ – Schimel #sxnextissue
    iamjohnnymurphyiamjohnnymurphy
    Fri, Mar 09 2012 08:53:18
  58. Share
    “
    Personalised content has its limitations. Subscribers buy into the editorial voice of magazines and rely on it #sxnextissue
    georgeryanukgeorgeryanuk
    Fri, Mar 09 2012 08:53:18
  59. Share
    “
    #SXNextIssue Chris Wilkes says best personalization can be achieved by gathering data during editorial experiences (quizzes, etc.). #SXSWi
    adchavezadchavez
    Fri, Mar 09 2012 08:53:18
  60. Share
    “
    Personalization can be used to enhance convenience and allow customization eg recipe shopping lists. #sxsw #sxnextissue
    AgilityCMSAgilityCMS
    Fri, Mar 09 2012 08:53:18
  61. Share
    “
    Vegetarians enjoying food network recipies don’t want to see an ad for a steak #sxnextissue
    melissax_umichmelissax_umich
    Fri, Mar 09 2012 08:53:18
  62. Share
    “
    Personalizing pubs for tablets isn’t just carving apart content, it’s helping the user do something with the content. #SXnextissue
    clswitzerclswitzer
    Fri, Mar 09 2012 08:53:18
  63. Share
    “
    Personalised content has its limitations. Subscribers buy into the editorial voice of magazines and rely on it #sxnextissue
    georgeryanukgeorgeryanuk
    Fri, Mar 09 2012 08:53:18
  64. Share
    “
    Smaller files are better for our consumers…keep it simple #SXSW #SXNextissue w/ @wolfpackmarines @MidwestMarines
    indymarinesindymarines
    Fri, Mar 09 2012 08:53:18
  65. Share

    In #swsx it seems you queue to ask your audience question. #sxnextissue twitpic.com/8u4byo
    Fri, Mar 09 2012 08:53:18
  66. Share
    “
    #SXNextIssue Liz Schimel says digital mag readers hate heavy downloads. Readers still love multimedia, though. <-That could be a problem …
    adchavezadchavez
    Fri, Mar 09 2012 08:53:18
  67. Find more about this topic at: nextissue.wordpress.com or ping @nextissue

Premiers pas au SXSW 2012

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20120309-205838.jpg

Day one du SXSW, avec ce matin la récupération du badge d’accès aux différents accueillant les présentations. Une belle organisation, rapide, fluide, malgré la masse de personnes débarquand au Austin convention center. Trois mille personnes faisant la file… L’organisation est rodée, et ça défile.
Plus terre à terre, c est la soupe à la grimace niveau météo… Il drache, il fait très frais… Rien de bien différent de ce qui se passe par chez nous pour le moment. Fingers crossed pour la suite, sachant que suivant le thème des sessions que l on souhaite suivre, on se déplace d’hôtel en hôtel…

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